Presenter Profile
Darria Long Gillespie, MD, MBA
University of Tennessee
Founder, No-Panic Parenting
drdarria@nopanicparenting.com
IG @DrDarria (www.instagram.com/drdarria)
Dr. Darria Long is a board-certified Emergency Medicine physician, Clinical Assistant Professor at the University of Tennessee, and founder of No-Panic Parenting. She recognized early in her career that to truly protect families, she needed to reach them before they arrived in the ER - and that media was the most direct way to do so. She went on to become a national medical expert on CNN, NBC, ABC, and Netflix, and built a large social media following helping parents prevent illnesses and injuries, and know what to do when they happen. Her TED Talk, “An ER doctor on how to triage your crazy busy,” has been viewed by millions worldwide, and she is the national bestselling author of Mom Hacks.
Dr. Long is co-Principal Investigator of The Study of Burnout in Women, a national spokesperson for the American College of Emergency Physicians, and an affiliate member of the American Academy of Pediatrics’ Council on Injury, Violence, and Poison Prevention. Across her research, clinical work, and digital engagement, she translates evidence into practical strategies that reduce childhood injury and empower parents with peace of mind.
She completed her residency in Emergency Medicine at the Yale University School of Medicine and earned her MBA from Harvard Business School.
Presentations
From Reels to Real Safety: Pediatric Injury Prevention in the Digital Space
Darria Long Gillespie, MD, MBA
Maneesha Agarwal, MD, FAAP
Tracy Mehan, MA
In today’s rapidly evolving digital landscape, social media has become a powerful tool for reaching families, caregivers, and communities with lifesaving injury prevention messages. This panel brings together physician-influencers, communication leaders, and organizational voices who have successfully leveraged social media platforms to share evidence-based pediatric injury prevention content. Panelists will explore their personal journeys into digital engagement, discuss strategies to amplify injury prevention messages, and provide insights on navigating the challenges of online spaces. Attendees will gain a deeper understanding of how to effectively use social media to promote injury prevention—whether as a content creator, collaborator, or amplifier. Panelists will highlight lessons learned, pitfalls to avoid, and ways to handle difficult online situations, while underscoring why pediatric injury prevention professionals cannot afford to ignore social media in today’s evolving environment.
1. Identify strategies for effectively engaging in social media to promote pediatric injury prevention messages.
2. Recognize common pitfalls and challenges of professional engagement on social media, including managing negative or harmful interactions.
3. Discuss opportunities for individual professionals and organizations to amplify pediatric injury prevention efforts through digital platforms.