Programs

Past/Completed Programs


Background

Unintentional injury is the leading cause of death in children less than 18 years of age in Monroe County. As a result, Monroe County has made reducing unintentional childhood injuries a health priority. The Injury Free Coalition for Kids of Rochester (IFCKR) is an injury prevention program whose goal is to address this health priority in our community. Centered at the University of Rochester Medical Center, IFCKR’s strength is working with community groups, governmental agencies and others to identify community concerns, develop plans to address those concerns, and implement prevention activities. By relying on the strengths of our coalition members, IFCKR is able to address community needs for injury prevention programs.

About Rochester

Rochester is a city of over 219,000 people, located in Monroe County, in the Finger Lakes Region of Upstate New York. Monroe County is home to an additional 750,000 people, including 188,000 children under the age of 18. Rochester has a diverse ethnic, racial, and socioeconomic population, which includes 61,000 children. The 2000 US Census for Monroe County reveals that 15.5% of children less than 18 years live below the poverty level: while in the city, the proportion is 37.5%. Since its inception in November 2003, the IFCKR has been improving the lives of local children through a variety of safety education and prevention activities. For a summary of each activity please click on the program links.

Rochester Directors


Contact Info

To learn more about the Injury Free Coalition for Kids of Rochester please contact Kristine DiBitetto at (585) 273-4238 or email kristine_dibitetto@urmc.rochester.edu


Mapping address: 601 Elmwood Ave., Rochester, NY 14642



Description

Healthy babies are dying in Monroe County and across the nation, because unsafe sleeping arrangements leave them vulnerable to unintentional suffocation. The Baby Safe Sleep Coalition was formed to raise awareness about these deaths and advocate for a safer world for babies. Comprised of health and human services professionals from a dozen Monroe County agencies, the coalition has launched an ambitious program to attack this problem. This coalition created sleeping tips for parents/guardians and babies.

For more information visit The Baby Safe Sleep Coalition: http://www.babysafesleep.org/

Contact Information



Description

We provide bike safety information and properly fitted bike helmets to many community groups and organizations in the greater Rochester area. For many years we have worked with R Community Bikes to distribute helmets in the community. R Community Bikes (RCB) is a grassroots, 501(c)3 organization, staffed entirely by volunteers, that collects and repairs used bicycles for distribution, free of charge, to the Rochester, NY area’s most needy children and adults. RCB gives away over 2,000 bicycles every year and does over 3,000 repairs for clients, many of whom depend on bicycles as their main source of transportation. A properly fitted bike helmet is provided with each bike given through RCB.

English Bike Safety Pamphlet

Arabic Bike Safety Pamphlet

Burmese Bike Safety Pamphlet

Nepali Bike Safety Pamphlet

Somali Bike Safety Pamphlet

Spanish Bike Safety Pamphlet

Chinese Bike Safety Pamphlet

Contact Information



Description

Safe Ride Home

Since 2010, Injury Free Coalition for Kids of Rochester has provided car seat education and booster seats to children in need who attend the outpatient pediatric clinic at Golisano Children’s Hospital. This program is funded by NHTSA with a grant from the New York State Governor’s Traffic Safety Committee. http://www.safeny.ny.gov

Car Seat Safety brochures are available in multiple languages. Please click on the following for a copy of the brochure. Brochures promote the New York State Child Passenger Safety Laws as of 2020.

English Car Seat Safety Brochure

Arabic Car Seat Safety Brochure

Chinese Car Seat Safety Brochure

Dari Car Seat Safety Brochure

Karen Car Seat Safety Brochure

Nepali Car Seat Safety Brochure

Russian Car Seat Safety

Somali Car Seat Safety

Spanish Car Seat Safety Brochure

Swahili Car Seat Safety Brochure

Turkish Car Seat Safety Brochure

Vietnamese Car Seat Safety Brochure

Car seats and car seat educational materials are available by request, availability may vary.

Contact Information



Description

The Healthy Home Partnership - Rochester’s Healthy Home

In 2006, The University of Rochester’s Environmental Health Sciences Center outreach program along with the Southwest Area Neighborhood Association (SWAN) and the Rochester Fatherhood Resource Initiative (RFRI) created a demonstration home, Rochester’s Healthy Home.

Its purpose was to provide property owners, contractors, residents and professionals with hands-on demonstrations of various low-cost methods for reducing hazards in the home, as well as educating them about the health impacts of these hazards and providing resources and information for addressing the hazards in their own homes. Hazards included lead poisoning, asthma triggers, molds, household chemicals, and faulty furnace or heaters and safety. As an advisory council member, IFCKR was asked to include information on educating participants about injury prevention in the home. We developed a “hands on” display to provide families with information on how to keep their children safe.

Unlike many mobile safety units, the Healthy Home was a permanent display with regular visiting hours. Each room included information on various topics specific to the room. For example, in the kitchen we would have information on the proper storage of sharp objects and cleaning supplies, while in the bedroom we addressed safe sleeping practices and window safety. In December 2009, its doors were closed, but the education and outreach is continued through the Healthy Homes Partnership. This partnership comprises over thirty organizations that provide a wide range of services, but are all connected through their common interest in healthy, safe housing. Its mission is to ensure that information and resources relating to community health remain readily available for area residents.

For information on Rochester's Healthy Home or Healthy Home Partnership, please visit the following link: http://www2.envmed.rochester.edu/envmed/EHSC/outreach/CommunityPartners/HealthyHomes.html

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Description

The Injury Free Coalition for Kids of Rochester is working towards decreasing pedestrian injuries and fatalities by educating the community on the current NYS pedestrian laws (1150, 1151, 1151a, 1152, 1156) through in-person community education, social media, and workplace education. Our goal is to increase the community’s knowledge and awareness of the V&T laws for pedestrians. We work with many local organizations, community agencies, and neighborhood groups to provide materials from the NY Pedestrian Safety Action plan and educate the community on safe walking practices. #seebeseen

Contact Information



Description

Injury Prevention Grand Rounds Presented:

March 2008, Brayer A, Cimpello L., “Building a Community Coalition for Children's Safety”, URMC Public Health Grand Rounds, Rochester, NY.

July 2008, Brayer A, Cimpello L., “Teen Smart Driving: What Parents Should Know”, URMC Summer in the City 2008 lecture series, Rochester, NY.

August 2008, Brayer A. “Sports Injuries in Children, Staying out of the ED”, presentation to Young Professionals of Western New York, Rochester, NY.

December 2008, Brayer A, Cimpello L., Cheng J. “Safe at any Speed: Teens and Driving”, URMC Pediatric Grand Rounds, Rochester, NY.

December 2008, Brayer A, Cimpello L, Cheng J. “Safe at any Speed: Teens and Driving”, URMC Emergency Medicine Grand Rounds, Rochester, NY

Injury Prevention Workshop:

Pediatric residents and emergency medicine residents attend a 3 hour workshop on injury prevention as part of their education. This workshop, presented by IFCKR is held at the Healthy Home. Topics include home safety, poison prevention, child passenger safety, outdoor safety and fire safety. We also presented the same workshop to Au Pairs.

Contact Information



Description

JP Riley Park playground: In 2007, working with the Lyell Otis Neighborhood Association and again with Allstate and Rochester Parks and Recreation, IFCKR help to rebuild the JP Riley Park. This run down park needed new playground equipment and a general clean up. With the above mentioned helpers and a group of very dedicated neighborhood children we built a new playground with benches and a whole new basketball court. The family of JP Riley, who was a former neighborhood beat cop, was so impressed they came out to help with the activity.

Maplewood Playground: The community effort and cooperation among the Rochester Parks and Recreation, Allstate, IFCK, and the Maplewood Neighborhood Association, were instrumental in building a new, safe playground in September 2005. Not only did we provide a safe play area, but the project gave the IFCK staff the opportunity to educate people on playground safety codes and the issues of unsafe play areas. This collaborative effort shows how important it is to inform our neighborhoods of potential hazards and empower them with the knowledge to make changes that improve our quality of life.

Contact Information



Description

The smart teen driving program has provided opportunities for teens to create safe driving messages and participate in awareness activities, and has offered parents, health professionals, educators and government officials the chance to learn more about what they can do to help teens be smarter drivers and passengers. Past and current opportunities for teens include:

Safe teen driving classes/workshops continue to be available to local schools through Pediatric Trauma and the Monroe county Office of Traffic Safety. The program has evolved through the years but was based on the original Drive for Life program collaboratively developed under the Allstate Smart Teen driving program. The parent/teen driving contract continues to be available.

Truth & Consequences: This program, is brought to schools and community organizations. It is designed to educate on how poor choices through distraction and inexperience can lead to tragic outcomes. Traffic safety specialists discuss risky driving behaviors, the physics of reaction and stopping times, current laws on graduated driver’s licenses (GDL) and other alternatives to many peer-pressure related scenarios. Health care professionals discuss the physical effects of trauma on the body and the realities of a trauma resuscitation, hospitalization and rehabilitation.

Drive for Life: This 2 hour trauma workshop is the “in hospital” version of Truth & Consequences and is held as requested in the Emergency Department. This program gives teens a glimpse into what happens after a motor vehicle crash from a medical standpoint, beginning with a detailed crash simulation, a 911 call, a visit to the trauma unit, to hospitalization and finally rehabilitation. The workshops have been very successful with positive reviews.

My Car Your Life: Was a program that targeted the almost-driver or “pre-driver”. The movie The Fifth Quarter, was reviewed and stopped at various points and to discuss its impact. This was used to promote being a good passenger and to teach teens how they can have an impact on what happens in a car.

Rides for Life: Rides for Life was a drive in style car show that included a teen drive-in style event as part of a car-show (teens would bring their own wheels and show them off) and part safety fair (stations featured simulated roll-overs, impaired driving demonstrations, driving simulator and hazard obstacle courses). This event was held from 2006 to 2011.

Teen/Parent Driving Contract: A driving contract is available online. It was also included in a teen packet distributed to all new teen drivers. This contract helps start the conversation between parents and new drivers as to how to be a smart driver.

Link to contract: Teen Parent Driving Contract

Young Roc Roadeo Safety events;

This was a collaboration between the University of Rochester Medical Center, Monroe County, the City of Rochester, Allstate and more. this interactive event, included multiple stations, addressing topics such as: What to do if you are involved in a crash?, How to change a tire or your oil?, The dangers of distracted driving, Taking a pledge against texting and driving, State Police rollover simulator, An ambulance “open house”, An opportunity to experience the view from a semi or rig, Sharing the road with cyclists and much more. There was also a battle of the belts - a seat belt competition/race between teams of teens. WPXY had a live broadcast.

Roc Roadeo, a follow up to the Young Roc Roadeo was held in 2015 with similar events. In 2017, we expanded the event to include multiple injury prevention topics and called it Injury Free Safety Day

Past Teen participation:

In 2013, Allison created the following poster to distribute in her school.

Don't Blank and Drive Poster 2013

Teen Advisory Boards:

Traffic Teens, the teen advisory board from 2009-2011, created a Facebook group called Traffic Teens. Their message was to remind everyone to wear a seatbelt along with educating about distracted driving. They also created several giveaways to promote their message. One was an awareness bracelet to remind people to wear seatbelts and the other was a bumper sticker/magnet. Even though the advisory board has ended we continue to provide the program/awareness materials as part of our program.

Link to image of magnet: Fashion Statement Magnet

Link to brochure: Smart Teen Driving Pamphlet

The first teen advisory board in 2008 created a Facebook group, TEAM Awesome (TEAM stands for Texting Endangers All Motorists). They also designed a window cling for their peers to be distributed throughout the county at places where teens meet. Link to image of window cling: Smart Teen Driving Window Cling

Sports Venue: Up through 2017, we promoted a smart teen driving message at our local AAA baseball field, Frontier Field. Long Ball Landing, located just behind the outfield fence provides safety materials to the lucky visitors. A billboard above the fan zone area had a new safety message each year that was up for a portion of the year as well as game day announcements.

Past Frontier Field billboards: 2013 Allstate Frontier Field Billboard

Picture of Frontier Field Fan Zone Billboard:

During the 2011-2012 school year, a teen from Webster Thomas High School chose teen smart driving as her senior project. She worked on our teen smart driving program as both an actor and with the concept for our awareness video and created a web ad shown here; http://bit.ly/IMqoSc

Poster contest: While a senior at Aquinas Institue, Kelley created the winning poster design for the smart teen driving poster contest. Her creation has been printed and is available for distribution.

Winning Poster

For more information about this program please contact Karen Knauf at karen_knauf@urmc.rochester.edu

Contact Information

For more information on these events, contact Karen Knauf at Karen_Knauf@URMC.Rochester.edu.



Description

Kohl's Cares® teamed up with Golisano Children’s Hospital to create Kohl’s Pedal Patrol, a bike safety program to educate children and teens on cycling safety. While this Kohl's funded program ended in 2017, the products created are still available. Here are some program highlights:

Education Outreach:

Rochester has a growing population of people that speak a variety of languages. With this in mind, our community created a bike safety pamphlet that was translated into multiple languages. Click on each link for a copy of the brochure.

English Bike Safety Pamphlet

Arabic Bike Safety Pamphlet

Burmese Bike Safety Pamphlet

Nepali Bike Safety Pamphlet

Somali Bike Safety Pamphlet

Spanish Bike Safety Pamphlet

Chinese Bike Safety Pamphlet

Billboards:

Billboard designs were created by members of a high school graphic design class at the Eastern Monroe Career Center. The best work was made into posters and billboards. The billboards appeared throughout Monroe County and the posters were distributed to libraries, schools and other community organizations.

Click on the following links to see recent winning billboards.

2014 Billboard 1

2014 Billboard 2

2013 Billboard 1

2013 Billboard 2

2012 Billboard 1

2012 Billboard 2

Bike Rodeos:

Bike rodeos were held throughout the community to help teach children safety techniques and road rules. Any child attending a rodeo received a properly fitted bike helmet. There were several venues for the bike rodeos.

Public Market:

Working with the Monroe County Office of Traffic Safety (MCOTS), bike rodeos were held at Rochester’s Public Market during the summer for children who attended city recreation centers. A bike rodeo kit and information on how to run a rodeo is still available for use. Sights from past bike rodeos:

Community Organizations/Events:

Kohl’s Pedal Patrol provided bike rodeos and bike safety education at many events held by community organizations. Past events and collaborations include the Volunteers of America Day Care Program, “Smoke, Flames and Courage”, the Maplewood Library, the Rochester Fire and Police Departments. Any child who attended a rodeo received a properly fitted bike helmet.

R Community Bikes:

Kohl’s Pedal Patrol worked with R Community Bikes, a grassroots organization that collects and repairs used bicycles for distribution, free of charge, to Rochester's most needy children and adults. They helped us distribute helmets and bike safety information in the community. Kohl’s Pedal Patrol, RCommunity Bikes and the Rochester Cycling Alliance worked together to create a visual safety pamphlet that has been translated into different languages for the many cultures living in our community.


A very cold and wet but successful 2011 bike drive

Health Fairs/Community Outreach:

Kohl’s Pedal Patrol attended at least a dozen health fairs annually and talked with attendees about bike safety and the importance of knowing the rules of the road and wearing properly fitted helmets. These included larger events like the Camp/Education days at Frontier Field where our local professional baseball team plays and the Fairport Music Festival, as well as smaller events like the VOA Parent Night and the Rochester Fire Department’s open houses.

Diner Placemats:

Kohl’s Pedal Patrol developed a bike safety activity placemat for local diners. It is available online: Bike Safety Placemat/Trayliner

Sports Venue:

Our local AAA baseball team plays at Frontier Field. We are promoting our bike safety message through the “fan zone”, which is located just behind the outfield fence. There is a billboard above the fan zone with a bike safety message. In addition we keep outreach materials at the seating area.

Frontier Field Billboard 2013

Frontier Field Billboard 2012


Creating our bike safety video with Spikes and Mitsy

Contact Information



Description

Burn Prevention - Coalition to prevent Iron burns

Working cooperatively with the Burn Trauma unit at Strong Memorial Hospital, The Rochester Fire Department, and the School of Engineering at The University of Rochester, we were able to develop a pamphlet to warn parents of the dangers of clothing iron burns.

Clothing Iron Burns Safety Pamphlet

Habitat for Humanity

Flower City Habitat for Humanity has been helping to eliminate substandard and poverty housing in Rochester, New York since 1984. From 2003 to 2007, IFCK of Rochester teamed up with Habitat for Humanity to provide safer homes for many of Rochester’s families. Injury Free Rochester worked with new homeowners to individually “child-proof” their home. Several homes were visited each month. These visits were well received and through our efforts identified that the newer habitat homes are built with separate temperature gauges for the house and shower, so in turn, homeowners were turning their hot water tank up too high to compensate for the cold water in the shower. IFCK was able to inform the homeowners of how to keep their water at a safe temperature to prevent scald burns. Our efforts increase the safety in homes and parents awareness of safety issues.

Pediatric Links in the Community

In 2005, with a grant from Pediatric Links in the Community, we worked with Action for a Better Community (ABC) to provide home safety kits and safety information to 250 local families. Training was provided to family outreach workers (ORW) that improved their knowledge and ability to educate the community. The ORW would go out into the community and distribute the safety information and equipment. The purpose was to increase safety awareness in the home. ABC has been a member of the coalition since its inception and their help in empowering the neighborhood with the knowledge to keep children safe, improves the quality of life for everyone. We were able to reach many in the community through this collaboration.

Safe Crib and Car Seat Project

Children are at the greatest risk of injury related morbidity and mortality particularly in the inner city setting. From 2006 to 2009, we addressed this problem by visiting the homes of low-income, new mothers who were selected through the safe crib and car seat project. IFCK provided “home safety walk-throughs” walking through each home and providing information on ways to make their home safe from injury and providing them with any needed equipment such as cabinet locks and thermometers to check water temperature. By working directly with each family in a one on one intervention, we empowered families to improve their home environment and to prevent or minimize injuries in the home. The Safe Crib and Car Seat Project is composed of local consumer advocates and community organizations that carefully screen and identify local families who need a safe crib and provide them free of charge. When the cribs were distributed, we recruited willing participants who allowed us to help them provide a safer home. We also encouraged these women to share the information we provided with those who attended to their children, creating a network of people interested in the common goal of safety.

Rochester Parent Network

The local cable network runs a parent show to educated parents on all topics with regards to raising children from birth to age 5. The IFCK staff videotaped safety tips that are aired on the Parent Talk show.

Contact Information



Description

Car Seats:

RMHC supported educating families about the importance of providing the right car seat for children as well as making sure families have car seats in emergency situations.

Helmets:

Up through 2018, with funding from the Ronald McDonald House Charities, helmets were provided to children who sustained a wheeled sport injury, including injuries while riding a bicycle, skateboard, scooter, roller skates or in-line skates. What made this distribution unique, was taking advantage of the teachable moment as families came through the ED. We were able to educate and increase awareness as to the importance of helmet use. We have also been able to provide helmets to several organizations in the community as well as the Out Patient Clinic.

Risky Residence:

The Risky Residence was developed to be a teaching tool to help children pick out common unsafe situations in a home. Its unique attraction is the use of special colored lenses to see half of the rooms in the house. It is portable and can be reproduced. One is on permanent display in the Pediatric Emergency Lobby. Funding was provided by Ronald McDonald House Charities.

Risky Residence Picture

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New Program

Program Title:

 

Description:

 

Contact information:

Anne Brayer, MD

Photograph of Anne Brayer, MD

Job Title:
Professor Emergency Medicine and Pediatrics

Biography:
Anne Brayer, MD, FAAP, FACEP, is a Pediatric Emergency Medicine physician at UR Medicine’s Pediatric Emergency Department, who has been on the faculty of the University of Rochester since 1992. She serves as the director of the fellowship in Pediatric Emergency Medicine. She received her training at the University of Rochester and the Children’s Hospital of Pittsburgh. She has published research in a variety of areas, including accidental toxic ingestions, head injury in children, home care of acutely ill infants, and the use of telemedicine in acute care pediatrics. She has an active interest in injury prevention.

Contact Information

Email Address:
anne_brayer@urmc.rochester.edu

Phone Number:
(585) 273-4198

Mailing Address:
URMC
Department Emergency Medicine and Pediatrics
Box 655, 601 Elmwood Avenue
Rochester, NY 14642


Speaking Availability

Anne Brayer, MD is available to answer your group's questions via telephone or e-mail.

Anne Brayer, MD is available to travel to speak to your group in person.

Karen Knauf

Photograph of Karen Knauf

Job Title:
Program Manager, Injury Free Coalition for Kids of Rochester

Biography:
Karen has been with the IFCK of Rochester since its inception. She has over 30 years of experience working on a variety of research programs at the University of Rochester Medical Center. This research includes behavioral issues with lead ingestion, pacifier use and breast feeding, ground work for establishing a 1 - 800 number for health care professionals concerned about what gets into breast milk and establishing EMS for children covering a 20 hospital area. She received her BS in dietetics/general management from SUNY at Oneonta and has taken several classes in the MPH program at the University of Rochester. She also attended the Summer Institute on the Principles and Practices of Injury Prevention at the Johns Hopkins School of Public Health in July 2005 and is a Child Passenger Safety Technician. She has been instrumental in developing ongoing relationships with our community partners and collaborating with these partners on the implementation and evaluation of our injury prevention programs. Some of these projects/programs include building two Little Hands playgrounds, bike rodeos/safety, creating the Risky Residence (a hands-on safety education house), helping to develop an education workshop for residents, and the Rochester Allstate Smart Teen Driving program.

Contact Information

Email Address:
karen_knauf@urmc.rochester.edu

Phone Number:
585-273-4238

Mailing Address:
URMC
Department of Emergency Medicine
601 Elmwood Ave, Box 655
Rochester, NY 14642


Kristine DiBitetto

[photograph here]

Job Title:
Program Coordinator

Biography:
Kristine has over 25 years experience at the University of Rochester working in research and community outreach and education grants at the University of Rochester. Her research includes neurobehavioral effects on of low level lead exposure in children, worksite wellness strategies to promote a healthy lifestyle and culture in the workplace, multiple child obesity studies, pregnancy weight gain, influenza vaccine implementation in school age children, and breastfeeding education and outreach for worksites, medical practices, and child care centers. Kristine received her BS degree in Biology and has taken multiple courses in the MPH program at the University of Rochester.

Contact Information

Email Address:
Kristine_Dibitetto@urmc.rochester.edu

Phone Number:
585-273-4238

Mailing Address:
Injury Free Coalition for Kids of Rochester, Box 655,
Dept of Emergency Medicine, URMC, 601 Elmwood Avenue
Rochester, NY 14642


New Person

Name:

[photograph here]

Job Title:

Biography:

Email Address:

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Answer questions by phone / email: yes / no
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