Other Media Campaigns
Program/Event Details:
We promoted National Injury Prevention Day in our bi-weekly hospital newsletter.
In the 11/8 issue, which we featured National Injury Prevention Day in, we delivered 1095 emails successfully with 943 opens (some recipients may have opened more than once) and a unique open rate of 42.19% (462 individual opens), which is remarkable. A good email open rate for 2021 across industries is around 17%. We saw an 11.42% click through rate on all links, which is also very high! The average is between 0.5% and 2%.
Dates and Times:
11/8/21
Contact Information
Contact Person: Pam Hoogerwerf
Email: pamela-hoogerwerf@uiowa.edu
Phone: 3193537972
