Kohl’s Pedal Patrol
Injury Free Coalition for Kids of Rochester
Kohl's Cares® has teamed up with Golisano Children’s Hospital to create Kohl’s Pedal Patrol, a bike safety program that educates children and teens on cycling safety.
Since its inception, Kohl’s Pedal Patrol has helped to educate thousands of children and teens on bike safety. Here are some program highlights:
Education Outreach:Rochester has a growing population of people that speak a variety of languages. With this in mind, our community created a bike safety pamphlet that was translated into multiple languages. Click on each link for a copy of the brochure.
Billboard designs are created by members of Sulyn Bennett-Hennessey’s high school graphic design class at the Eastern Monroe Career Center. The best work is made into posters and billboards. The billboards appear throughout Monroe County and the posters are distributed to libraries, schools and other community organizations.
Click on the following links to see recent winning billboards.
Bike rodeos are held throughout the community to help teach children safety techniques and road rules. Any child attending a rodeo receives a properly fitted bike helmet. There are several venues for the bike rodeos.
Working with the Monroe County Office of Traffic Safety (MCOTS), we provide bike rodeos at Rochester’s Public Market during the summer to children who attend city recreation centers. This program was created by Kohl’s Pedal Patrol and MCOTS several years ago and continues to evolve and improve each year. Kohl’s Pedal Patrol also provides a bike rodeo kit and information on how to run a rodeo for any interested party. Sights from past bike rodeos:
Kohl’s Pedal Patrol provides bike rodeos and bike safety education at many events held by community organizations throughout the year. Past events and collaborations include the Volunteers of America Day Care Program, “Smoke, Flames and Courage”, the Maplewood Library, the Rochester Fire and Police Departments. Many other organizations look to us for help designing their own rodeos including the Pittsford Parks and Recreation, the Penfield YMCA and several Cub Scout troops. Any child attending a rodeo receives a properly fitted bike helmet.
R Community Bikes:
Kohl’s Pedal Patrol works with R Community Bikes, a grassroots organization that collects and repairs used bicycles for distribution, free of charge, to Rochester's most needy children and adults. They work with Kohl's Pedal Patrol to distribute helmets and bike safety information in the community. Kohl’s Pedal Patrol, RCommunity Bikes and the Rochester Cycling Alliance worked together to create a visual safety pamphlet that has been translated into different languages for the many cultures living in our community. Kohl’s Pedal Patrol provides the helmets for all bikes distributed in our community through this organization for children.
Here is a link to Rcommunity Bikes: http://www.rcommunitybikes.net/
A very cold and wet but successful 2011 bike drive
Health Fairs/Community Outreach:
At least a dozen times per year Kohl’s Pedal Patrol attends health fairs and talks with attendees about bike safety and the importance of knowing the rules of the road and wearing properly fitted helmets. These include larger events like the Camp/Education days at Frontier Field where our local professional baseball team plays and the Fairport Music Festival, as well as smaller events like the VOA Parent Night and the Rochester Fire Department’s open houses. Kohl’s Pedal Patrol also supports new and existing injury prevention programs that enter the schools with educational materials and helmets.
Kohl’s Pedal Patrol has developed a bike safety activity placemat for local diners. It is available year round.
Our local AAA baseball team plays at Frontier Field. We are promoting our bike safety message through the “fan zone”, which is located just behind the outfield fence. There is a billboard above the fan zone with a bike safety message. In addition we keep outreach materials at the seating area.
Creating our bike safety video with Spikes and Mitsy
The Kohl’s Cares® hospital partnership program raises funds for children’s health and educational opportunities through the sale of special seasonal gift items located near check-out registers, including CDs, plush animal toys and books. Items cost $5 each and 100 percent of the net profits raised are donated to support children’s initiatives in the market areas served by Kohl’s. The size of the gift varies each year, reflective of how many customers purchased the charity merchandise; Golisano Children’s Hospital at Strong/Injury Free Coalition for Kids benefits from the store promotions at Kohl’s stores located in Henrietta, Greece ,Webster, and Victor.