Kohl's Cares® teamed up with Golisano Children’s Hospital to create Kohl’s Pedal Patrol, a bike safety program to educate children and teens on cycling safety. While this Kohl's funded program ended in 2017, the products created are still available. Here are some program highlights:

Education Outreach:

Rochester has a growing population of people that speak a variety of languages. With this in mind, our community created a bike safety pamphlet that was translated into multiple languages. Click on each link for a copy of the brochure.

English Bike Safety Pamphlet

Arabic Bike Safety Pamphlet

Burmese Bike Safety Pamphlet

Nepali Bike Safety Pamphlet

Somali Bike Safety Pamphlet

Spanish Bike Safety Pamphlet

Chinese Bike Safety Pamphlet


Billboard designs were created by members of a high school graphic design class at the Eastern Monroe Career Center. The best work was made into posters and billboards. The billboards appeared throughout Monroe County and the posters were distributed to libraries, schools and other community organizations.

Click on the following links to see recent winning billboards.

2014 Billboard 1

2014 Billboard 2

2013 Billboard 1

2013 Billboard 2

2012 Billboard 1

2012 Billboard 2

Bike Rodeos:

Bike rodeos were held throughout the community to help teach children safety techniques and road rules. Any child attending a rodeo received a properly fitted bike helmet. There were several venues for the bike rodeos.

Public Market:

Working with the Monroe County Office of Traffic Safety (MCOTS), bike rodeos were held at Rochester’s Public Market during the summer for children who attended city recreation centers. A bike rodeo kit and information on how to run a rodeo is still available for use. Sights from past bike rodeos:

Community Organizations/Events:

Kohl’s Pedal Patrol provided bike rodeos and bike safety education at many events held by community organizations. Past events and collaborations include the Volunteers of America Day Care Program, “Smoke, Flames and Courage”, the Maplewood Library, the Rochester Fire and Police Departments. Any child who attended a rodeo received a properly fitted bike helmet.

R Community Bikes:

Kohl’s Pedal Patrol worked with R Community Bikes, a grassroots organization that collects and repairs used bicycles for distribution, free of charge, to Rochester's most needy children and adults. They helped us distribute helmets and bike safety information in the community. Kohl’s Pedal Patrol, RCommunity Bikes and the Rochester Cycling Alliance worked together to create a visual safety pamphlet that has been translated into different languages for the many cultures living in our community.

A very cold and wet but successful 2011 bike drive

Health Fairs/Community Outreach:

Kohl’s Pedal Patrol attended at least a dozen health fairs annually and talked with attendees about bike safety and the importance of knowing the rules of the road and wearing properly fitted helmets. These included larger events like the Camp/Education days at Frontier Field where our local professional baseball team plays and the Fairport Music Festival, as well as smaller events like the VOA Parent Night and the Rochester Fire Department’s open houses.

Diner Placemats:

Kohl’s Pedal Patrol developed a bike safety activity placemat for local diners. It is available online: Bike Safety Placemat/Trayliner

Sports Venue:

Our local AAA baseball team plays at Frontier Field. We are promoting our bike safety message through the “fan zone”, which is located just behind the outfield fence. There is a billboard above the fan zone with a bike safety message. In addition we keep outreach materials at the seating area.

Frontier Field Billboard 2013

Frontier Field Billboard 2012

Creating our bike safety video with Spikes and Mitsy